Visit California, the Golden State’s tourism promotion authority has named Zeno Group its marketing agency of record for Canada.
Zeno won the integrated marketing assignment after a multi-round RFP process that began in the fall of 2021.
Kicking off in July, Zeno’s AOR mandate will include strategic planning, creative, PR, travel trade engagement, partnerships, influencer, digital, social, and experiential.
“Canadians have been dreaming of travelling again and as they look to experience a world away, that’s close to home, California is the perfect destination,” said Julie Georgas, Managing Director, Zeno Canada. “Canadians have only scratched the surface of what’s possible to see, do and experience in California, and we can’t wait to unlock the possibilities.”
Veronica Petcoff, Account Director at Zeno Group, will lead travel trade initiatives for Visit California.
She joins Zeno Group after serving as BDM for Sandos Hotels and Resorts for nine years. Starting July 1st, Veronica can be reached at email@example.com for opportunities.
Over the course of the partnership, Zeno will promote California as the ultimate vacation destination for Canadian travellers through high-energy marketing campaigns that call Canadians to dream bigger and experience the countless wonders of California.
Don't miss a single travel story: subscribe to PAX today! Click here to follow PAX on Facebook.