Orlando tourism has launched its “Winter Doesn’t Exist in Orlando” campaign in Canada, running from Nov. 13 through to March 24.
Digital display, social media and search engine marketing are running in Ontario, as well as digital and weather dynamic billboards featuring real time temperature updates from Orlando to entice cold weather market residents to consider travelling to the Theme Park Capital of the World.
The complementing national specialty and Ontario-focused television flight begins on Nov. 20.
The Winter Doesn’t Exist campaign highlights Orlando as the perfect sunshine escape with an incredible, diverse range of attractions and experiences that embody the unique character of the full destination.
“As temperatures drop, we want to remind visitors that Orlando is their one-stop vacation destination to soak up the sunshine this winter,” said Casandra Matej, president & CEO of Visit Orlando. “With everything from new theme park attractions and outdoor adventures to Michelin-rated dining and groundbreaking hotels, Orlando offers something for everyone.”
The campaign’s call-to-action drives consumers to VisitOrlando.com, where they can learn more about the destination.
Visit Orlando is also hosting a series of training and marketplace events called the “Orlando Canadian Sunshine Tour” for travel advisors and media in Calgary, Toronto and Halifax from Dec. 3-8.
Travel advisors will have the chance to learn about all aspects of the destination through engaging educational sessions.
The series will also mark the return of Visit Orlando to key markets, Calgary and Halifax, both offering new airlift to Orlando.