Visit Myrtle Beach has appointed Pulse Travel Marketing as its new agency of record in Canada.
According to a press release issued Wednesday (Sept. 6), Pulse was selected through an extensive RFP process and will work with the convention and visitor bureau’s staff, and in state partners, to ensure the city is prominently positioned with the travel trade, consumer, and key distribution media channels in Canada.
The partnership will include, but not be limited to, the development and implementation of strategic marketing programs to increase the profile for Visit Myrtle Beach in the primary markets of Ontario and Quebec.
Pulse is taking over the account from incumbent Kimberly Hartley of Travel Solutions by Design, "which has been a valued and trusted partner for 14 years and whose dedication and contributions have created a solid platform for continued success," Visit Myrtle Beach and Pulse said in a joint statement.
The newly-appointed Visit Myrtle Beach Canada team will be responsible for promoting tourism from Canada to the Myrtle Beach area and for working hand-in-hand with key travel trade partners and media, to create strategic campaigns that will drive demand and keep the destination top of mind.
“Pulse Travel Marketing has a great history of delivering exceptional strategies for clients in travel and tourism and stood out in the RFP process with their bold, creative thinking. Our task force selected Pulse based on their expertise and market knowledge, and their ability to continue building on our past successes to help us meet our goals in the years ahead,” said Karen Riordan, Visit Myrtle Beach's president and CEO.
Sana Keller and Annika Klint, managing partners at Pulse Travel Marketing, added: "We are eager to take risks, push the boundaries and raise expectations in the process."
"Canadians have always loved Myrtle Beach as one of the closest warm water beach destinations due to the 60 miles of pristine coastline, including six wide, beautiful beaches, loads of attractions and activities, over 90 golf courses, a range of accommodation for every price point, and over 2,000 restaurants. We have a team with a bold vision that is ready to help Visit Myrtle Beach connect and engage with their target market by working with the travel trade, tour operators, airlines, meeting planners and the media."
Pulse has named Rebecca Seeds as account manager for Visit Myrtle Beach in Canada. She will lead the account from its Toronto-based office with support from Sylvie Madore in Quebec and the account PR and marketing teams.