Friday,  January 27, 2023  10:16 pm

Visit Anaheim: We’re growing, investing, transforming


Visit Anaheim: We’re growing, investing, transforming
From left: Visit Anaheim's Kathy Nishimura, manager tourism development; and, Pepe Avila, VP tourism & partnership. (Pax Global Media)
Nancy Benetton-Sampath

Vice-President, Media / Executive Manager

Thriving food and craft beer scenes, a revitalized downtown, and more developments from Disney are among the reasons to visit Anaheim, as the city's tourism board made its second-ever Toronto stop since 2016 as part of a cross-Canada roadshow this week.

Eighteen Anaheim travel partners, representing the destination’s spectrum of hotels, theme parks, transportation companies, and attractions, greeted the travel trade Monday night (Nov. 14) at its Visit Anaheim VIP event at downtown Toronto's W Hotel.

Among the attendees at the event managed by Joanne Scalamogna of Access Marketing/Travel Showcase, were key supplier partners as well as sponsors, WestJet and WestJet Vacations.

The tourist board’s 2022 launch in Toronto will be followed by stops in Calgary, Edmonton, and Vancouver this week.

Eighteen Visit Anaheim partners welcomed Toronto's travel trade. (photo credit: Dan Galbraith)

Evolving destination

Pepe Avila, Visit Anaheim’s vice-president of tourism and partnership shared with PAX that over the past couple of years, during the travel industry's downturn, Anaheim never stopped investing, growing, and evolving.

"There are so many new developments with more to come beyond 2023 and 2024," Avila said. 

Pepe Avila, Visit Anaheim's VP, tourism & partnerships. (Pax Global Media)

Four diamond luxury

As part of Anaheim’s most recent developments, three four-diamond hotels are now open: The Westin Anaheim Resort (opened June 2021), the JW Marriott Anaheim Resort (opened August 2020), and the Viv Hotel, Anaheim, a Marriott Tribute Portfolio Hotel (opened August 2020).

According to Avila, these new properties join the Disneyland Hotel and Disney's Grand Californian Hotel and Spa as five four-diamond properties in Anaheim.

Visit Anaheim said guests will be sure to enjoy a unique and luxurious experience at each property, including rooftop bars that offer panoramic views of Anaheim.

Kathy Nishimura, manager, tourism development at Visit Anaheim (Pax Global Media)

Hip food scene

Besides Anaheim’s twenty-plus craft brewery scene, which according to Kathy Nishimura, manager of tourism development at Visit Anaheim, has been booming over the past few years the food scene is no less impressive.

Anaheim Packing District

Located right around the corner from downtown Anaheim and only two miles from Disneyland Resort, the district's hip food hall was once an orange processing plant from the 1920s.

With over 20 independent food outlets available in this communal dining food hall, Nishimura says it offers a one-stop culinary experience.

Center Street

Located in the heart of Anaheim, Center Street offers a variety of locally loved small businesses and eateries such as the House of Chimney Cakes and Okayama Kobo Bakery & Café.

Steelcraft

On a 1.8-acre lot behind City Hall, this unconventional food hall opened in 2019, features a vintage video arcade, retailers, and restaurants offering food and merchandise from 22 cargo containers as long as 40 feet.

 An evening of fun with 18 Anaheim travel partners and a presentation about what's happening in Anaheim. (Pax Global Media)

Coming in 2023 and 2024

Disney celebrates

Disney's California Adventure Park's Avengers Campus opened earlier this year, and Visit Anaheim says the new Mickey and Minnie's Runaway Railway attraction will open in the new year, just ahead of Disney's 100-year anniversary celebration, along with other new experiences for a limited time.

Cottage Industries Garden Grove

The Garden Grove, referred to by Visit Anaheim as a new neighborhood within a neighborhood, is located in the greater Anaheim region, and set to debut in 2023.

Nishimura described it as a collection of cottages that have been rezoned into a new area for restaurants and local businesses operated by small business entrepreneurs.

An experience-first destination

A mixed-use community and live entertainment district called ocV!BE is coming to Anaheim in 2024, according to Visit Anaheim. According to the destination, this district will not only become Anaheim's new downtown, but Orange County's as well.

There will be a host of new live entertainment venues, dining options, retail offerings, and public amenities within the four-billion-dollar, 95-acre mixed-use community surrounding Honda Center.

In addition to sharing its excitement about Anaheim's reopening, Visit Anaheim hopes Canada remains its number one market in terms of overnight visitor stays.

Three flights connect Canada to John Wayne Airport (SNS) - Air Canada and WestJet fly from Vancouver and WestJet flies from Calgary.

(Pax Global Media)

(Pax Global Media)

(Pax Global Media)

(Pax Global Media)


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