Pax Global Media
The Bermuda Tourism Authority (BTA) has confirmed Tracy Berkeley as chief executive officer, creating history as the organization’s first female leader.
Berkeley has been serving as the BTA’s Interim CEO since June 2022.
Berkeley joined the Bermuda Tourism Authority in January 2020 and took on the role of interim CEO in June 2022.
Within the last nine months, Berkeley has "worked tirelessly to stabilize the organization for increased team productivity, raised the awareness and relevance of the destination by meeting with stakeholders in the travel trade, and media industries, and worked alongside partners to deliver the BTA’s award-winning Lost Yet Found campaign," the organization stated in a press release.
She also serves on several private and public Boards and is a 2024 Certified Destination Management Executive (CDME) candidate.
“It is with a deep sense of pride and humility that I officially take the helm as the CEO of the Bermuda Tourism Authority. We are starting to see incremental growth along with a reinvigorated local community," stated Berkeley. "Our success can be attributed in part to a focused, data-led strategic recovery plan and our commitment to seeing it through. By championing Bermuda’s core strengths and engaging with media and trade partners around the world, we have been able to leverage the island's key selling characteristics and reinforce the message that we are open business. I am profoundly grateful for the opportunity to further develop this vital sector of the island’s economy.”
Wayne Caines, chairman of the BTA Board, noted that the organization — and Bermuda as a whole — will "benefit greatly" from Berkeley's leadership and expertise,”
Minister of Tourism and Cabinet Office, Vance Campbell JP, MP, who played a role in approving the appointment, added that he was pleased by the announcement.
"I am looking forward to continued engagement with Ms. Berkeley, her team and all of our industry partners," he said.
Berkeley said there is "renewed energy and focus" within the organization and the tourism industry as a whole.
"As we gear up for what looks to be a steadying year of growth, we are working hard to strengthen our local and international partnerships to lay out plans for the future of tourism," she stated. "The team is progressing with an emphasis on enhanced product offerings and service levels. We look forward to putting our ideas into action and working together to ensure continued prosperity for Bermuda."
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