Tourism Ireland, in partnership with sister agencies, Failte Ireland and Tourism Northern Ireland, welcomes operators to its virtual travel trade fair this week.
The annual event provides a platform for Irish tourism operators to meet new contacts and to create new business opportunities and partners.
From April 13-15 and April 20-22, industry partners are attending virtual workshops with pre-arranged scheduled appointments between Irish trade partners and overseas buyers.
These events are among the most important in the Irish tourism event calendar, allowing industry on the island of Ireland to showcase some of the most compelling and attractive experiences Ireland has to offer in a bid to influence travel professionals attending to include the island of Ireland in their vacation programmes for 2022.
The industry platform is a key part of the island of Ireland’s recovery plans and the role it plays in programme development.
The virtual Meitheal workshop (three days) and Meet The Buyer workshop (three days) will facilitate over 11,000 scheduled appointments with overseas trade partners.
Trade partners from over 18 countries are represented including Canada.
“For a second year in a row, Meitheal and Meet the Buyer are taking on a virtual capacity, and these events offer a key opportunity to continue to connect with the travel trade to highlight the many incredible experiences the island of Ireland has to offer," said Sandra Moffatt, Tourism Ireland’s Manager, Canada. "Our connections with Irish industry suppliers and Canadian tour operators continues to be of the utmost importance to us, and these events ensure we are able to offer the very best experiences to their clients when the time is right to travel again.”
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