The Antigua & Barbuda Hotels and Tourism Association (ABHTA), in collaboration with the Antigua and Barbuda Tourism Authority, will be presenting the seventh instalment of Showcase Antigua & Barbuda, a signature travel trade B2B destination event.
The event, happening Oct. 13 and 14, will once again welcome travel partners from all the major source markets to face to face business meetings (it was absent in 2020 due to the pandemic).
Tourism-related businesses that are members of the Antigua & Barbuda Hotels and Tourism Association will once again have the unique opportunity to meet with key travel partners who are directly responsible for bringing bulk business to the destination.
“Showcase has become a staple for our destination and is critical for us to make that direct connection to our members and to our travel partners," said Mr. Vernon A. Jeffers Snr, executive chairman of the ABHTA. "Giving our partners the opportunity to experience the destination firsthand is important now more than ever, as we seek to allow them to connect to the sun, sea and safe environment which our local stakeholders have worked to create for our visitors.”
Colin C. James, CEO of the Antigua and Barbuda Tourism Authority said that he wants travel partners to continue to keep Antigua and Barbuda top of mind.
“We have done a lot of work this past year to promote Antigua & Barbuda as a unique space where visitors can feel safe to vacation, even during the most difficult period for travel," Mr. James said. "Today, we must make another connection by bringing our travel partners back to our islands. They must feel and experience all that we have put in place and know that their clients will be safe when traveling to Antigua & Barbuda.”
Showcase Antigua and Barbuda will include a welcome event on the 13th and a full day of business meetings on the 14th.
Travel partners and local stakeholders can also look forward to a new element being added to this year’s event which will include sessions of consultations on the destination and exploring avenues for growth and development of the industry.
Antigua and Barbuda Travel Trade partners desirous of attending the event are asked to save the dates October 13 and 14 as more details on registration will be shared in the coming weeks.