Monday,  January 30, 2023  5:10 pm

Samantha Favel joins Atout France team in Canada

Samantha Favel joins Atout France team in Canada
Samantha Favel. (Supplied)
Pax Global Media

Atout France Canada has recruited Samantha Favel to its Montreal office as its new operational marketing manager. 

Succeeding Maud Brunet, Favel started her position on Oct. 17. 

Samantha Favel's responsibilities include building relationships with tourism professionals across Canada, organizing training events (including the brand new France Connaisseur online program), overseeing the recruitment of participants in France's various marketplaces. 

Favel has several years of experience in tourism and, in particular, in the high-end hotel industry, holding down at Hilton, Marriott and recently Accor. 

"I am very excited to be actively involved in the progress of French tourism!" said Favel. "I worked for Seine-et Marne Attractivité a few years ago, at a crucial time with the development of two new destination brands and the redesign of the agency's website. This stimulating experience left a lasting impression on me and since then I have always wanted to have a significant impact in promoting destinations in France and overseas, helping their representatives maintain an excellent network of contacts in the Canadian market." 

Samantha Favel can be reached at or at (514) 288-2026 ext. 236.

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