Saint Lucia welcomes new marketing director

The Saint Lucia Tourism Authority (SLTA) has welcomed Jeanette Faria as its new director of marketing, Canada.

Faria, president of JF Marketing, will support the marketing efforts of the SLTA as part of a leading, national strategy to reposition the destination to Canadians.

In her new role, Faria will be responsible for developing and executing a strategic marketing plan targeting consumer and the travel trade through product launches, training seminars, marketing initiatives, and national advertising campaigns.

With almost 20 years of industry experience, Faria brings a wealth of knowledge to the SLTA having previously worked as account manager for the US Virgin Islands and North Carolina. Faria currently is the Canadian lead for The Beaches of Fort Myers and Sanibel.

"I am so excited for the opportunity to represent such an exotic destination," Faria said. "I am looking forward to working with all of our partners to build long-lasting relationships. Saint Lucia is the perfect destination for weddings and honeymoons, there’s no shortage of sites to explore! The island caters to wellness travellers, families, and those in search of adventure, with a variety of breathtaking waterfalls, the healing powers of the Sulphur Springs, world famous dive sites, and the majestic Pitons”.

Faria can be reached by email at jfaria@stlucia.org or by telephone at (416) 788-4482.