Monday,  October 18, 2021  11:01 pm

JTB, Pinch Social hosting free social media workshop for agents on Aug. 24

JTB, Pinch Social hosting free social media workshop for agents on Aug. 24
From left (of the JTB): Dan Hamilton, District Sales Manager, Canada; Angella Bennett, Regional Director, Canada.
Pax Global Media

A special edition of the Jamaica Tourist Board’s Irie Hour is happening this Tuesday, Aug. 24 and travel advisors looking to expand their social media skills are encouraged to attend. 

The JTB team has invited special guests from Pinch Social to host a professional-development session during Irie Hour designed specifically for Canadian travel specialists. 

Many retail advisors are working in the digital space for the first time now and this custom social media marketing workshop will show agents how to use and optimize various social media platforms to enhance their online presence, reach new clients, and achieve success in the new consumer travel environment.

VIDEO: “Your happy place”: Jamaica Tourist Board debuts upbeat Irie Hour commercial

The special skill-building edition of Irie Hour is an example of how Jamaica’s Canadian BDM team has been helping to give back to travel advisors over the last year and a half — the team is not just interested in agents' bookings but also their welfare and the success of the business. 

The short and informative session promises to provide participants with practical social media skills and actionable strategies that they can implement to drive new businesses in robust way. 

Pinch Social is an award-winning social media agency (founders of Social Media Week Toronto) so this is a fantastic chance for agents to get some education (free of charge!) on how to leverage the power of social media. 

The exclusive Social Media Marketing Workshop will take place during Irie Hour on Tuesday, August 24 at 2:30 p.m. ET. 

Agents can register for the event here

The JTB also has a series of on-demand One Love Webinars that can be accessed at any time (in English and French) for travel advisors who want to brush up on their destination knowledge. 

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