Reach Global Marketing LTD, formerly CWW Canada, has been selected by Visit West Hollywood as their agency of record in Canada to manage public relations and travel trade representation.
The announcement means that Reach is to develop and execute PR, sales, and marketing activities across key Canadian cities to position West Hollywood, California as a premier travel destination in the U.S.
“We are excited for the opportunity to work with Reach and grow our presence in Canada,” said Tom Kiely, Visit West Hollywood’s president and CEO. “The Canadian market is very important to us and we are confident that Reach will help us execute strategic campaigns and initiatives to put West Hollywood at the forefront of travellers’ minds in market.”
Charmaine Singh, Reach’s president and CEO, also commented on the news. “West Hollywood is such a vibrant destination – there is always something new to experience,” she said. “With frequent daily access into LAX, we look forward to exciting Canadians to experience the cultural heart of L.A.”
Further information on West Hollywood is available at www.visitwesthollywood.com.