North Lake Tahoe comes to Canada with Canuckiwi Consulting

North Lake Tahoe has chosen Canuckiwi Consulting to lead its destination marketing in Canada and inspire Canadians to “go Tahoe North” through consumer marketing, travel trade, media relations, social media and ski partnerships.

“North Lake Tahoe is a place where Nevada and California meet, and winter and summer collide,” said Andy Chapman, president and CEO, Travel North Tahoe Nevada. “Canadians understand and appreciate the differentiation between seasons better than anyone and we look forward to welcoming our Northern neighbours to ski in winter, enjoy dual sport days in spring and fall, and recreate responsibly in summer on the crystal blue waters of the largest alpine lake in North America.”

Canuckiwi specializes in representing top U.S. destinations, "so partnering with this renowned outdoor playground is a natural fit,” added Corey Marshall, principal, Canuckiwi Consulting.  

“North Lake Tahoe is home to the largest concentration of ski resorts in North America, including Palisades Tahoe (IKON pass) and Northstar California (EPIC pass), providing Canadian skiers with incredible choice," said Marshall. 

Tony Karwowski, CEO of the North Tahoe Community Alliance, noted that "from the data we’ve been tracking, the Canadian traveller trends are in line with our organizational pillars of community vitality, economic health, and environmental stewardship."

Canadians have multiple gateways through which to access North Lake Tahoe, which is only 45 minutes from the Reno-Tahoe International Airport (RNO) in Nevada. 

Travelling to the area through Sacramento (SMF), San Francisco (SFO) or San Jose, CA (SJC) allows visitors to experience a mix of California’s cities, coastline and wine country before heading up to the Sierra Nevada. 

Highlights of the 2023 winter season include the opening of the Palisades Tahoe base-to-base gondola which kicked off the ski season December 17th; Ski World Cup (men’s slalom and giant slalom) from February 24-26, one of only four U.S. resorts featured on the World Cup circuit this year; and the annual WinterWonderGrass festival from March 31-April 2.

To connect with North Lake Tahoe, contact Corey Marshall, Canuckiwi Consulting at corey@canuckiwi.com and check out GoTahoeNorth.com.

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