Monday,  October 3, 2022  6:40 am

“My heart is full of gratitude:” Prinz heading to Zurich; Weibel to join Switzerland Tourism in Canada


“My heart is full of gratitude:” Prinz heading to Zurich; Weibel to join Switzerland Tourism in Canada
Pascal Prinz (left) is heading Zurich as director, global accounts at Switzerland Tourism; Oliver Weibel (right) will assume the role of director, Canada.
Pax Global Media

Switzerland Tourism’s (ST) Canadian offices will see a shakeup as the current director for Canada, Pascal Prinz, will be taking on a new role as director, global accounts at ST, based out of Zurich.

Oliver Weibel will assume the role of director, Canada. 

No stranger to tourism marketing, Weibel has worked at the national marketing organization's headquarters since 2017 as marketing manager, accommodations and hospitality.

The change in leadership at ST's Toronto office will take effect on Nov. 1, 2022.

Prinz’s passion and legacy as not only the face of Switzerland Tourism in Canada but also the face of the European Travel Commission, Canada, will be missed.

"My heart is full of gratitude for all I have learned and the wonderful people I have met,” said Pascal Prinz. (File photo/supplied)

He leaves Weibel with an incredible network of loyal industry colleagues, friends, and media contacts who have worked tirelessly to build and rebuild the business from Canada to Switzerland.

“It’s been an honour to represent Switzerland and Europe in Canada for the past 4.5 years. My heart is full of gratitude for all I have learned and the wonderful people I have met,” said a wistful Prinz.

“I’m proud of how as ‘Team Europe,’ we have navigated this crisis in Canada and that people can now travel again. Travel is the best education there is! I wish my successor Oliver Weibel all the best and an excellent start, and I look forward to championing his success from my new perch overseeing global accounts at ST!”

Memorable moments

When asked about any memorable moments he had as director for Canada, Prinz noted last year’s Air Canada Race, an educational and high-energy event that Switzerland Tourism held in partnership with Air Canada and Lufthansa Group/SWISS.

Watch PAX’s video from that event here:

Speaking with PAX, Prinz described the race as “a key moment to relaunch travel during the pandemic and to show the travel agent community how crucial they are to us.”

In 2019, the Canadian market generated 275,000 hotel room nights for Switzerland, representing a 17 per cent growth from 2015.

The average daily spend of Canadian travelers to Switzerland is CHF 290, placing them in the top third of this ranking,

The post-pandemic enthusiasm of guests from North America is also reflected in Canadian tourists.

ST expects 75 per cent of Canadian hotel room nights to return this year (compared to 2019).

An expert in hotels & hospitality

Mr. Weibel holds a bachelor's degree in International Hospitality Management from EHL Hospitality Business School in Lausanne.

Weibel knows the hotel and hospitality business worldwide personally from experience.

Before joining Switzerland Tourism, Weibel held several positions in the international hotel industry, most recently working as head of sales and marketing and congresses and events at the Hotel Einstein in St. Gallen, where he was responsible for the North American market.

At ST, he has been part of the accommodation and hospitality marketing team in Zurich since 2017.

"We are sad to say farewell to Pascal but know he will continue to guide our global success in his new role. We want to thank him for his amazing contributions to the Canadian business and the recovery effort for travel to Switzerland and Europe,” said Claudio Zemp, market group manager Americas at ST.

“With Oliver, we have a tourism expert joining us with experience from the core part of our business. He has worked extensively with our partners in Switzerland and knows our business well. And, with his extensive experience in North America, he is the ideal man with proven expertise in both marketing and the hotel and hospitality industry.”

Weibel will take up his new position on November 1, 2022, and be responsible for tourism marketing for ST in Canada, based out of Toronto.

Prinz extended his congratulations to Weibel in a post on LinkedIn yesterday.  

“Wishing you an excellent start!” Prinz wrote. “Canada is a great country. My heart is full of gratitude for all I have learned and the wonderful people I have met.”

“You have made me a better human being and I will always remain a bit Canadian.”


Don't miss a single travel story: subscribe to PAX today!  Click here to follow PAX on Facebook.    

Indicator...