Switzerland continues to reach new peaks in popularity in North America.
According to tourism data from the last decade, visitor numbers from Canada and the U.S. to Switzerland grew by over 60 per cent, the country's tourism board has announced.
Final 2019 figures show an increase in Canadian arrivals in Switzerland in 2019, for a total of 131,504 an increase of 4.2 per cent. The number of overnight stays was 275,205, an increase of 1.6 per cent compared to 2018, according to the Swiss Federal Office of Statistics.
“We are delighted to announce a continued growth and are staying fully committed to the Canadian market. On March 24th and 25th, together with 20 Swiss partners, we will proudly showcase Switzerland’s best experiences to our trade partners in Montreal and Toronto. Simultaneously, we will be launching our new 'I need Switzerland' campaign in Toronto, Montreal and Vancouver.” stated Pascal Prinz, director Canada of Switzerland Tourism.
Lucerne and Central Switzerland experienced the largest growth of Canadians with 19 per cent.
Two-thirds of all visitors from Canada visit Switzerland during the summer months. Switzerland Tourism’s campaign theme in 2020 is “I need Switzerland”, which focuses on the Swiss boutique cities, stunning landscapes, mountain peaks, and the public transportation system.
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