Evidence suggests that Canadians are likely to engage in more staycations this summer.
With this in mind, Destination Canada has launched two new initiatives to inspire people to travel domestically as restrictions allow.
As part of National Tourism Week (May 23-30), the domestic campaigns highlight the faces and places that make travel in Canada country important and unique.
Inspiring Domestic travel: Postcard Campaign
Destination Canada is inviting Canadians to send a free postcard to the family and friends they have missed during the pandemic.
Starting May 25, all Canadians need to do is click here and follow these four easy steps:
- Pick a postcard.
- Write a message.
- Address the card.
- Hit send.
MyPostcards will print and mail the postcard with delivery in approximately three to six business days.
The initiative was inspired by Destination Canada’s research, which shows that 39% of Canadians expect their first trip will be to visit loved ones and friends.
It’s also meant to inspire Canadians to explore and enjoy travel in our country, when restrictions lift.
Canadian residents can send up to five postcards each to other people in Canada at no cost.
View a complete a postcard here!
Heartbeat of Canada: Tourism Anthem video
Another campaign is an industry anthem video, produced by Canadian director Mark Zibert, spotlighting the makers, performers, business owners, and staff who make up Canada’s tourism sector.
The people featured are not actors – they are tourism workers and among the one in 10 Canadians whose jobs are tied to the sector.
Canadian drummer Sharon Rose Ransom is central to the video, and delivers a powerful drum solo that’s full of energy, symbolizing hope and a desire for rebirth.
The prominence of drums in the video reflects Canada’s spirit and “heartbeat”, as an instrument of celebration and motivation—representing an industry that, despite facing hardship, remains positive.
“From baristas and brewers to designers and festival directors to historians and hotel owners, the richness of our diversity—and the heartbeat of this country—can all be found in Canada’s tourism industry,” said Marsha Walden, president and CEO, Destination Canada. “Tourism week is a great opportunity to remind Canadians about the impact of our industry—supporting tourism means enhancing the quality of life for all Canadians.”
“Despite the enormous challenges faced by the sector, we have a resilient industry that is ready to welcome Canadians back into our hotels, airplanes, tour buses, museums, restaurants, and beyond, once restrictions are lifted.”
Canadians are key to supporting the recovery of the tourism sector: If Canadians shift two-thirds of their planned spend on international leisure travel towards domestic tourism; it will make up for the estimated $19 billion shortfall currently facing our visitor economy, help sustain 150,000 jobs and accelerate recovery.
One in 10 Canadian jobs is tied to tourism, which represents more than 1.9 million jobs.
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