The Jamaica Tourist Board (JTB) is joining forces with the Association of Canadian Travel Agencies (ACTA) to invest in travel agent training starting in May in celebration of Travel Agent Month and Day.
“We are giving back to our travel agents community because we care,” Bennett told PAX Live host Frederic Gonzalo, PAX's resident marketing expert. “We love our agents. Without them, we would be nowhere close to the success of Jamaica.”
ACTA has two certification courses to become a certified travel counsellor and certified travel manager.
These courses come with fees, and the JTB will be providing financial assistance to one agent per day, throughout the month of May, to go towards enrollment.
Calling travel agents “our One Love agents,” Bennett said the bursary is about “putting our money where the mouth is” in showing appreciation for the Canadian trade.
The JTB will also be working with ACTA in sponsoring accessible, virtual training programs that provide agents with workplace, marketing, sales, business and life skills.
The complete details of both initiatives, which will assist travel agents in their professional development during the COVID-19 pandemic, will officially be unveiled next week.
Appreciation for travel agents will be visible throughout the month of May and Travel Agent Day, this year, lands on May 6th.