Jamaica’s tourism sector is experiencing an unprecedented start to the year with record breaking arrival figures and earnings.
In just nine weeks since the beginning of 2019, Jamaica has become the first Caribbean destination to welcome one million visitors during the period, generating foreign exchange earnings of approximately US$800 million.
“Jamaica continues to make an aggressive push in transforming the way we market the destination and we have been seeing the dividends,” said Donovan White, Jamaica’s Director of Tourism. “While the March numbers are still preliminary, we are pleased to have achieved this milestone so early in 2019. A big thanks to our various travel partners who have been selling Jamaica and helping us sustain this positive growth.”
Big plans for Jamaica
Last week, the Jamaica Tourist Board appointed Angella Bennett as the board’s new Canadian director, taking over from long-time JTB Canadian director Philip Rose, who became the board’s northeastern U.S. director in January after seven years in Canada.
During her visit, Bennett noted the importance of Canadian travel agents in selling product in Jamaica, and hinted that she's got big plans in place this year.
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