Monday,  July 15, 2019  4:34 pm

Jamaica: first Caribbean destination to welcome 1M this year


Jamaica: first Caribbean destination to welcome 1M this year
Of the Jamaica Tourist Board (from left): Donovan White, director of tourism; Angella Bennett, regional director, Canada; Donnie Dawson, deputy director, The Americas; Dan Hamilton, sales manager, Canada.

Jamaica’s tourism sector is experiencing an unprecedented start to the year with record breaking arrival figures and earnings.

READ MORE: "Agents are the specialists:" the JTB's Angella Bennett on promoting Jamaica

In just nine weeks since the beginning of 2019, Jamaica has become the first Caribbean destination to welcome one million visitors during the period, generating foreign exchange earnings of approximately US$800 million.

“Jamaica continues to make an aggressive push in transforming the way we market the destination and we have been seeing the dividends,” said Donovan White, Jamaica’s Director of Tourism. “While the March numbers are still preliminary, we are pleased to have achieved this milestone so early in 2019. A big thanks to our various travel partners who have been selling Jamaica and helping us sustain this positive growth.”

Big plans for Jamaica

Last week, the Jamaica Tourist Board appointed Angella Bennett as the board’s new Canadian director, taking over from long-time JTB Canadian director Philip Rose, who became the board’s northeastern U.S. director in January after seven years in Canada.

During her visit, Bennett noted the importance of Canadian travel agents in selling  product in Jamaica, and hinted that she's got big plans in place this year.


Don't miss a single travel story: subscribe to PAX today!

Indicator...