The Israel Ministry of Tourism - Canada (IMOT) has signed its first marketing agreement worldwide with a Canadian company.
IMOT recently signed with Peerless Travel Group of Toronto, which will offer cooperative support to boost promotions and marketing of Israel into 2022 and onwards.
It's considered a strategic step and long-term vision for IMOT to reinforce a strong recovery for travel to Israel from Canada and other international markets.
“I am proud that IMOT’s Canada office was the last one to sign a partnership with TravelBrands just prior to the pandemic, and the first one to sign an agreement in the post pandemic era. This emphasizes our strategic approach in building and strengthening relationships for the long term.” said Gal Hana, Israel Consul of Tourism for Canada. He adds, “Peerless Travel Group has been diligently getting ready for the floodgates to Israel to reopen – and with our signed Marketing Agreement, they will be able to confidently execute their plans.”
Ehud Telem, founder and CEO of Peerless Travel Group, added: “It is our honour to receive the vote of confidence from the Israeli Ministry of Tourism. Now more than ever we should collaborate on all fronts to restart tourism to Israel. Throughout the years Peerless Travel Group remained fully committed to Israeli tourism. IMOT’s support without a doubt will greatly help us increases our marketing impact, and we are confident that we will lead the Canadian traffic recovery for both FITs and groups."
IMOT in Canada is pursuing and inviting other such possible marketing agreements with leading Canadian tour operators, OTAs, conglomerates, and members of the travel trade with global visions.