Celebrating holidays from a distance has become the norm since last year’s St. Patrick’s Day, and while gathering with buddies to drink green beer in an Irish pub may not be possible right now, there are still fun and safe ways to celebrate Irish culture in 2021 thanks to Tourism Ireland.
Ireland’s tourism board is marking this year’s St Patrick’s Day, happening today, March 17, with a series of activations designed to keep Ireland top of mind.
Tourism Ireland says it’s aiming to “bring some positivity, hope and some fun” to the almost five million Canadians who claim links to the island of Ireland.
“At a time when people cannot travel, Tourism Ireland wants to shine a ‘green light’ in various ways to provide a sense of connection to Ireland and remind future travellers that the warm, Irish welcome will be at the ready, as soon as the time to travel is right,” the tourism authority said in a statement.
Sandra Moffatt, manager, Canada at Tourism Ireland, added that St. Patrick’s Day provides a “unique opportunity” to share Ireland’s rich history and culture with a global audience.
“…The current environment offers the opportunity to present so much more than we have ever been able to do before,” Moffatt said. “This year, we invite our friends across Canada to join in the festivities from afar and celebrate the very best of Ireland, its music, song and dance on the day when people everywhere are thinking about Ireland!”
The Liam Neeson treatment
Tourism Ireland’s St Patrick’s celebrations include a new film featuring the voice of actor Liam Neeson.
The Irish celebrity's message pays tribute to the testament of the Irish spirit that has spread around the globe and into the hearts of millions who celebrate Ireland's national day.
The video interweaves footage of destinations around Ireland with images of Tourism Ireland's Global Greening, an annual event where hundreds of iconic landmarks and sites from Brussels to Buenos Aires and from Sydney to San Francisco light up in green – Ireland's national colour.
"We are extremely grateful to Liam Neeson for his generosity in agreeing to help us wish the world a Happy St Patrick's Day,” said Niall Gibbons, CEO of Tourism Ireland.
“Our new St Patrick's Day online movie will be seen by our fans and followers on social media around the world – allowing us to mark St Patrick's Day and to keep the island of Ireland to the fore in a positive light, on the day when people everywhere are thinking about Ireland."
Virtual pub parties
A live virtual party, called “St. Patrick’s Day at Home,” is also unfolding.
Happening direct from Ireland, this fun-filled 90-minute show will be broadcast live on March 17 from three much-loved pubs in Dublin, Belfast and the coastal town of Dingle in County Kerry and will bring a festival of music, Irish dancing, special guests (and a few surprises) right into your living room.
St. Patrick’s Day at Home kicks off at 5:30 p.m., EST, and can be viewed on Facebook and YouTube. Click here for details!
This year marks the 12th year of Tourism Ireland’s Global Greening initiative where famous attractions and sites around the world go green to mark St Patrick’s Day.
More than 30 attractions across Canada will be lighting up in green, including Niagara Falls, the CN Tower, The Giant Beaver, World’s Largest Hockey Stick and Puck, Calgary Tower and The Big Fiddle, among many others.
Click here to see the full list of landmarks and sites around the world confirmed to take part.
Tourism Ireland invites everyone to join this global celebration by lighting a green candle on March 17 and share a picture of it using #GlobalGreening.
Get ready online
From St. Paddy’s Day Zoom backgrounds, to GIFs and more, Tourism Ireland has you covered to help get ready for a virtual St Patrick’s Day with special tools designed to enhance your online interactions.
Three St. Patrick’s Day Instagram filters, from Green Hair, Raining Shamrocks and Shamrock Make-Up, are also now available.
- For Zoom Backgrounds, click here.
- For festive GIFs, click here.
- For St Patrick’s Day Fun fact cards, click here.
- For a "5 St Patrick’s Day Facts" video, click here.
- For Tourism Ireland Instagram filters, click here.
Lights, camera, action
Tourism Ireland reports that six St. Patrick’s Day television segments will (or already have) aired on Your Morning, the Marilyn Denis Show, Breakfast Television and Global News Morning, featuring Irish chefs including Kevin Dundon, JP McMahon, Noel McMeel, Darina Allen, and Catherine Fulvio, Michael Kelly Jr., and Shucker Paddy (Patrick McMurray), showcasing traditional ways to celebrate St Patrick’s Day in Ireland, and ways to bring a taste of Ireland into your home.
Most shows save their segments online for later viewing, so seek them out, if missed!
Tourism Ireland notes that all of its St. Patrick’s Day content is available to travel agents for distribution to consumers. It also invite travel agents to join its exclusive Facebook group for updates: Ireland Insiders - Exclusive to Canadian Travel Agents! | Facebook.
Visit Tourism Ireland's website for more!
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