The Cuba Tourist Board is promising major investments to Varadero, complete with new excursions, an expanded portfolio of cultural attractions, and a host of new property openings.
The beachfront town remained a favourite with travellers to Cuba in 2019, welcoming more than one million foreign visitors for the eleventh consecutive year.
As Varadero heads into 2020, tourism officials look forward to the debut of new luxury properties and the return of an old favourite. The Meliá Internacional Varadero Hotel will stand out with a distinctly intimate yet avant garde aesthetic, contrasted with the most modern technology to offer an experience of absolute comfort and convenience. The Hotel Sol Varadero Beach Hotel with 354 modern rooms exclusively for adults officially reopened in December offering a rich range of gastronomic diversity with the best of Italian, Mexican, Creole and international cuisine on site. Other notable openings include:
- The Grand Aston Varadero Resort, with 438 rooms.
- The Cayo Buba, a hotel with more than 500 luxury rooms, scheduled for completion in 2021.
- The Continental Cabaret, an icon of the Varadero nightlife, which will entertain guests with a daily offering of authentic Cuban rhythm.
Get outside the resort
This year will also see a renewal and expansion of Varadero’s portfolio of excursions, guaranteeing diversity in the destination’s offering and connecting visitors to Cuba’s nature, culture, and heritage. In the immediate future, Varadero will welcome the Beer House Factory 43, where thirsty travellers can sample traditional Cuban beer and learn about the brewing process as they take in live Cuban music.
Adult guests of Varadero will also undoubtedly appreciate the House of Rum, where they can taste more than 14 different varieties of Cuba’s emblematic export and see how it’s made up close.
Varadero will host the 2020 edition of FitCuba in May, the country’s largest professional tourism event, with the Russian Federation as the guest of honour. Ahead of the event, Varadero will seek to complete a number of renovation projects, including the Boulevard de Varadero and a redesign of the Plaza América Convention Center. Infrastructure improvements in the town are ongoing, with new roads and sidewalks and increased lighting and signage in common areas expected to elevate the tourism experience to new heights.
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