Discover The Palm Beaches unveils interactive new website

Discover The Palm Beaches (DTPB), the official tourism marketing organization for Palm Beach County, has launched a new website that offers users an immersive platform to discover hidden gems found throughout the 39 various towns and cities that make up "America’s First Resort Destination."

With stunning visuals and intuitive navigation, the enhanced digital design provides a user-friendly experience for visitors and residents alike. 

Featuring comprehensive information on the destination’s diverse accommodations, attractions, dining, events and more, the redesigned website serves as a one-stop resource for everything The Palm Beaches has to offer, including an improved official partner listing guide, real-time hotel rates, plus booking referrals to multiple top hotel sites.

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"We are excited to finally unveil our new website, which truly captures the essence of The Palm Beaches through fresh new imagery and artistry," said Jorge Pesquera, president and CEO of Discover the Palm Beaches. "We wanted to create a platform, with robust new features and innovative content, that not only showcases our beautiful region, but also makes it easy for visitors to plan their trip and discover the exceptional experiences available in our destination."

The site leverages natural language processing (NLP) technology to serve relevant content to users, keeping them engaged on initial and repeat visits. 

The site complements marketing campaigns from local partners by improving advertising targeting capabilities to serve relevant ads to users based on content engagement. 

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Additionally, each page leads with design elements commissioned from local artists such as swaying palm fronds, colorful botanicals, and arches symbolizing the architecture in The Palm Beaches.

While navigating through the site, users will observe new pages highlighting the array of partners working in collaboration with DTPB, as well as helpful navigation tools for an elevated and immersive experience, such as the search feature in the new full-navigation menu. Real-time hotel rates are gathered and aggregated for a seamless planning experience while TripAdvisor integrations provide reviews from real users at the click of a button. 

DTPB says its website will be updated once more to include two new menu sections focused on meetings and trade travel. 

For more information and to explore the new website, visit www.ThePalmBeaches.com.

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