Tourism Ireland hosted a Canadian luxury trade familiarization trip to the island of Ireland earlier this month with nine high-profile travel trade partners.
The trip also gave businesses in Ireland a chance to showcase their luxury product offering and ensure they are included in Ireland programming for 2023.
The all-island trip was an opportunity to demonstrate the benefits of off-peak travel to Ireland and highlight the ease of access of getting there from Canada, with direct air access available year-round.
The travel professionals, who all specialize in high-end travel, visited the island of Ireland to experience the wealth of things to see and do.
Their itinerary included attractions in the Republic of Ireland and Northern Ireland, as well as Trinity College Dublin, Treaty City Brewery, Dromoland Castle Resort, Dunluce Castle, Hinch Distillery, and The Giant’s Causeway.
Participants also got to connect with some of Ireland’s industry partners in the stunning Mount Juliet Estate, which served an elaborate six-course tasting menu in the fine dining Michelin-star Lady Helen Restaurant.
Partners in attendance included luxury DMCs and accommodation and experience providers, including Carton House, The Conrad Dublin, The Dylan Hotel, The Fitzwilliam Hotel Dublin, Hayfield Manor, Ireland’s Blue Book, The K-Club, Lough Eske, Luttrelstown Castle, The Merrion Hotel, and MHL Hotels.
Itinerary highlights included:
- EPIC The Irish Emigration Museum
- The Guinness Storehouse
- Adare Manor, a 5-star Hotel & Golf Resort in Co. Limerick. It will host the Ryder Cup 2027 Golf Tournament.
- Cashel Palace, in Co. Tipperary, is a 5-star Palladian Manor, in the heart of Ireland and was newly opened in 2022
- Mount Juliet, in Co. Kilkenny, host of the 2022 Irish Open
- Ballyknocken House, Farm and Cookery School, in Co. Wicklow, hosted by celebrity chef Catherine Fulvio
- Galgorm Resort and Spa in Co Antrim, located in a unique setting with the Thermal Spa Village.
“We were delighted to welcome Canadian travel professionals to the island of Ireland this winter, showcasing the superb yet often unexpected experiences that are available off-peak, including the cozy, festive atmosphere of our cities, the wide variety of unique and luxurious accommodations on offer, as well as the Irish hospitality and humour we are so well known for!” said Sandra Moffatt, Tourism Ireland’s manager for Canada.
“Working with the travel trade is integral to our programmes and we look forward to continued partnership with our partners to drive business in 2023 and beyond.”