Friday,  January 27, 2023  10:32 pm

Canadian arrivals to Switzerland set new record in 2017

Canadian arrivals to Switzerland set new record in 2017

According to the latest tourism data from the Swiss Federal Office of Statistics, Canadian arrivals and overnights in Switzerland increased again in 2017 compared to the previous year, growing by 11.2 per cent and concluding in another record year.

The latest numbers show for a total of 115,180 Canadian arrivals in Switzerland for 2017, with the number of overnight stays at 247,764 (only overnights in Swiss hotels and youth hostels were included in the statistic), an increase of 9.1 per cent compared to 2016.

The most popular destinations were the Zurich Region with 68,837 overnights, followed by Geneva Region with 48,457 and the Valais Region with 23,219. With 5,782 more overnights in 2017, the Zurich Region recorded the biggest growth in Canadian visits.

“We are committed to the Canadian market and pleased to see a new record with the best overnight results in 25 years”, said Pascal Prinz, director Canada, Switzerland Tourism. “Over the last 18 months, we have introduced a new travel agent training program, published our first winter sales manual, increased our presence at travel trade conferences, and hired an additional sales and marketing person for our office in New York, with a focus on the Swiss Travel System, the transportation network of Switzerland. This increased investment in serving and collaborating with the travel trade in North America is paying off.”