The British Virgin Islands Tourist Board and Film Commission (BVITB&FC) has launched its new BVI Summer Sails and Stays campaign with digital packages from various industry partners.
In collaboration with Travel Desk, a specialist business travel agency, this year’s campaign will target North American leisure travellers and deliver precision data which will also assist the BVITB&FC in its remarketing efforts.
Potential guests will have the opportunity to explore a variety of exclusive opportunities offered by the tourism board's industry partners, encouraging guests to experience the BVI in a mix of land-based and marine offerings.
BVI Summer Sails and Stays was launched late in July after participating industry partners embraced the BVI having a special summer promotion to drive business during the traditional off-season months.
The tourism board reports that these personalized ads aim to promote the territory and its industry partners’ deals and packages on a targeted and dynamic platform such as Travel Desk.
The campaign targets North American leisure travellers by employing a combination of travel intent, demographics, and interest and affinity-based targeting.
BVI Summer Sails and Stays has already received over 650, 000 impressions during the first weeks of its launch and looks forward to reaching over one million impressions by the end of the campaign on October 30.
The tourist board says the campaign will drive qualified leads directly to the partners and their websites, while encouraging direct bookings.
“The BVI Summer Sails and Stays campaign is already significantly peaking consumer interests,” said the Deputy Director of Tourism, Rhodni Skelton. “Data targeting is a valuable and innovative way to increase bookings and also aid in future marketing efforts.”
The BVITB&FC says it's excited to provide its industry partners with this unique opportunity to focus on the types of potential travellers that would specifically be interested in their products and experiences.
Current industry partners who have taken advantage of this opportunity are as follows:
- SV Cuan Law
- Rosewood Little Dix Bay
- On The Rocks Villa
- Oil Nut Bay
- Offshore Sailing School
- Horizon Yacht Charters
- Scrub Island Resort, Spa & Marina
- Four Diamonds Park Villas
- The Moorings
- Dive BVI
- Long Bay Beach Resort
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