Monday,  August 8, 2022  1:10 pm

Britain in spotlight, ready to welcome back Canadians

Britain in spotlight, ready to welcome back Canadians
VisitBritain is promoting 'destination Britain' and inspiring travel from Canada (supplied)
Pax Global Media

With Her Majesty The Queen's historic Jubilee celebrations kicking off today, June 2, VisitBritain is promoting 'destination Britain' and inspiring travel from Canada.

READ MORE: “We have a great story to tell”: VisitBritain’s Patricia Yates on the end of U.K. travel rules & 2022's comeback

According to VisitBritain, the lifting of international travel restrictions for all passengers travelling to the UK since March 18 is boosting consumer confidence in the country, and tourism businesses are ready to welcome back and provide a stand-out experience for Canadians.

Pent-up demand from Canada

A VisitBritain survey published on 26 May 2022 shows that 77 per-cent of those surveyed from Canada were keen to take an international leisure trip in the next 12 months, 51 per cent definitely would and, of those, 56 per cent had not yet booked or decided where to go.

Flight bookings, arrivals show strong recovery

Arrivals from North America to the UK in the week to May 15, 2022 were at 78 per cent of 2019 levels with latest available data showing that this is set to increase to 86 per cent for the week of the Jubilee.

Paul Gauger, VisitBritain SVP Americas said:

“As the world’s media turns its attention to the historic Platinum Jubilee celebrations and to some of our most iconic destinations including Buckingham Palace, where landmark events are taking place, we’ve got a fantastic opportunity to highlight our outstanding tourism offer and the amazing experiences that Canadians can only have in Britain. 

Gauger added that Canada is a very important inbound tourism market for the UK, and “we know there is pent-up demand for travel and our royal legacy and pomp and pageantry are proven tourism draws.”

Jubilee celebrations 

The official Jubilee celebrations, taking place during an extended Bank Holiday weekend from Thursday, June 2 to Sunday, June 5, include Trooping the Colour, the Platinum Party at the Palace, and The Platinum Jubilee Pageant.

VisitBritain estimates that about one billion people globally will watch the show-stopping Jubilee pageant.

There is also a host of Jubilee-inspired events, exhibitions, and experiences happening across Britain in 2022.

From ‘Superbloom at the Tower of London,’ with the Tower’s moat transformed into a spectacular field of millions of flowers, to The Royal Mews in London where visitors can see the Queen's carriages, cars, and horses.

There are also dedicated Jubilee exhibitions throughout the summer and into autumn including special displays at the official Royal residences.

History and heritage driving tourism

The chance to explore Britain’s history and heritage was the top motivator for Canadian international travellers keen to visit Britain this year, closely followed by dining out and visiting Britain’s iconic attractions.

VisitBritain is using the reach of its global channels to highlight the Jubilee celebrations and associated experiences and destinations throughout 2022.

It has a dedicated Jubilee content ‘hub’ on its global website, promoting Britain’s royal heritage, destinations, and experiences with a contemporary twist, telling the stories of places and inspiring visitors to discover more, travel further, and stay longer.

VisitBritain's international GREAT Welcome to Another Side of Britain campaign has been rolling out in Canada since February, highlighting messages of welcome and showing that Britain is full of exciting experiences to come and enjoy right now. 

In 2019 there were 874,000 visits from Canada to the UK with those visitors spending a record 734 million pounds.

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