Barbados announces campaign to promote travel to the island country

Barbados Tourism Marketing Inc. has announced a new campaign to promote the Caribbean country to travellers.

Called the World of Difference Experiences Campaign, it will be run in partnership with Book Barbados and Tripian, and hopes to attract new visitors and encourage longer stays on the island.

Travellers staying at one of the campaign’s approved accommodation partners can click here to register for the program.

To be eligible, visitors to the island must be over 18 years old and be staying in Barbados for more than four days.

Once approved, each traveller will receive BBD$200 in a digital wallet format, which can be redeemed through Book Barbados and spent exclusively in the country.

The booking window for this campaign is July 15 to Oct. 15, for travel between Aug. 15 and Oct. 31.

Don't miss a single travel story: subscribe to PAX today!  Click here to follow PAX on Facebook.