Saturday,  August 13, 2022  2:03 pm

VisitFlanders hosts special event leading up to Remembrance Day

VisitFlanders hosts special event leading up to Remembrance Day

Leading up to Remembrance Day next week, VisitFlanders hosted a special event last evening to showcase the region and celebrate a new partnership with the Canadian War Museum.

The event, which brought together partners in leisure and corporate travel as well as those from other industries, offered guests a flavour of Flanders and the country of Belgium through great culinary offerings, wine and beer.

These elements are becoming part and parcel to the travel experience in the region, according to Line Vreven, director North America for the tourism office, who said, "Since we've seen such an increase in Canadian visitors to Flanders Fields over the years and to Flanders, we wanted to highlight the destination to travel professionals."

"We discovered that Canadians have a great interest in everything that has to do with culture and history but at the same time, they enjoy gastronomy and beer - this all comes together in the northern part of Belgium."

Vreven said the destination has seen a trend in welcoming "a very highly-educated traveller who wants a specific product, whether it's sophisticated cycling tours or heritage tours or gastronomy."

There has also been an uptick in festival goers, who are recognizing Belgium's place as the country with the most festivals per square mile throughout the summer months.

The other key message from last evening's soiree was the announcement that VisitFlanders is the national presenting sponsor for the Canadian War Museum's Fighting in Flanders exhibition, which uses wartime artifacts, art, personal stories, photographs, archival materials, audiovisual presentations and more to relate the experiences and harrowing tales of Canadian troops who fought in some of the worst battles of the First World War. It will be on display at the Canadian War Museum from Nov. 7, 2014 to Apr. 26, 2015.

Representatives from the Hamilton Signals Association were also onhand to showcase tools used by soldiers in the First World War.

Photo: Of VisitFlanders: Marco Frank, trade manager; Wimke Nijs, office & project manager; Line Vreven, director North America; Marcos Stupenengo, media manager; & Brecht Putman, meetings and incentives manager