TTC Tour Brands launches unified loyalty program for travel advisors

TTC Tour Brands has announced the unification of its six tour brand loyalty programs. 

Trafalgar, Insight Vacations, Luxury Gold, Costsaver, Brendan Vacations and Contiki have now aligned under one rewards program called Global Tour Rewards.

The unification merges all current loyalty programs into one place, giving agents a "highly marketable angle to re-engage past guests, cross-sell brands within the portfolio and encourage clients to travel again," the company said in a news release. 

Plus, it provides a more tangible benefit offer to sell to new prospects: tour with TTC and become a member of the Global Tour Rewards program, providing a lifetime of travel experiences, plus benefits across over 1000 tours built for every taste, place and pace, ranging from luxury to budget travel and everything in between.

The benefits

The benefits of Global Tour Rewards are as follows: members-only pricing with a five per cent discount on guided tours, exclusive first-release access to new trips and offers, access to members-only events, and special recognition from Travel Directors on their next trip. 

TTC notes that benefits are valid across every TTC Tour Brand, opening members up to a whole new world of touring styles and expressions.

“When we created TTC Tour Brands, our mission was to provide a comprehensive range of touring options for every type of traveller, whatever their budget, style of travel or personal preference. This new single loyalty benefits program is another great step towards achieving that mission," said Melissa DaSilva, president of TTC Tour Brands North America. “We are excited to further connect our brands and give people around the world a plethora of unique travel experiences, ranging from the adventurous, to the luxurious, to the idiosyncratic. Our unified loyalty program provides the perfect opportunity for agents to present the brands together as one connected entity.” 

TTC Tour Brands says it has "done well" to encourage repeat customers to take multiple tours with the brands. 

For example, flagship brand Trafalgar has a repeat rate of over 50 per cent. 

TTC believes this single loyalty program will help agents retain, re-engage and market to this integral segment far better than ever before. 

Agents can learn more about the new rewards program through the Travel Advisor Program here. 

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