TourRadar has launched a new marketing solutions division, an in-house digital agency that works with travel brands and tourism bodies to deliver impactful marketing solutions on their platform.
TourRadar Marketing Solutions (TMS) allows partners to access TourRadar’s wide audience of travellers, increasing their brand’s visibility to drive consideration and bookings. TMS campaigns are fully managed and produced in-house by an expert team, leveraging exclusive insights from an audience that visits TourRadar.com over 3 million times each month.
The formation of TMS is a response to a growing need in the tourism industry, which is that tour operators and destination marketing organizers need to find an innovative way to reach future travellers in order to be more successful.
To lead the TMS division, TourRadar has hired global marketing expert, Kerstin Kraakman as vice-president of marketing solutions & B2B marketing. Kraakman brings more than 13 years of experience in the travel, e-commerce and technology sectors including senior roles at Google, eBay, PayPal and TravelClick.
“We listened to our partners and realized we had an opportunity to help them grow their brands in a more impactful way,” said Kraakman. “With TourRadar’s experience as an industry innovator, we’re applying our knowledge through TMS to accelerate growth for our partners.”
TMS offers a variety of different packages to help partners achieve their marketing goals while staying within their budgets. Current TMS partners include Kenya Tourism Board, Trafalgar, Intrepid Travel, Jordan Tourism Board, Travel Alberta, Europamundo, TruTravels and many others.
To learn more about TourRadar Marketing Solutions and how it can help boost your sales, visit www.tourradar.com/tms.
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