Rail Europe is launching a new dedicated technology platform for travel industry partners called Easy Rail Access (ERA).
ERA is a one-stop-shop that makes the booking process easier and quicker than ever before for agencies and travel advisors that benefit from comprehensive, continuously updated offers and customer service support. Rail Europe is progressively deploying the Easy Rail Access platform worldwide until 2020.
“Rail Europe is working hard to make the user experience for its travel advisor partners easier and more productive,” said Dau-Khoi Nguyen, president and CEO, Rail Europe. “ERA will allow them the ability to find rail choices and the information they need for their clients much more quickly, as well as complete the booking process faster.”
Nguyen also went on to remark that, "Europe maintains its status as the most attractive tourist destination worldwide and last year the European train travel market for passengers coming from outside Europe was estimated at €800 million to €1 billion (approx. CAD1,17 billion to CAD1,46 billion). It is estimated that this number could almost double by 2028, as consumers become more environmentally-aware, realizing that the train remains the sustainable means of transport after cycling.”
Rail bookings on the rise
In 2018, Rail Europe saw an annual turnover of €335 million (approx. CAD 489 million), which will increase to €400 million (approx. CAD584 million) in 2019. The company expects to surpass €500 million (approx. CAD 729 million) in annual booking revenues within the next two years.
Last month Rail Europe announced its plans to rebrand the e-voyageurs SNCF-owned train ticket booking platform Loco2. The rebrand will go live on Nov. 6, 2019. The Loco2 integration to the Rail Europe brand will enhance the overall consumer user experience for individual travellers.
"Rail Europe will continue to work collaboratively with Europe’s biggest train operators to ensure the interests of passengers are always the main priority,” said Nguyen. “Rail Europe's overall ambition is to be the preferred travel company for anyone in the world wishing to enjoy Europe via train, and those who are booking on behalf of their customers.”
The estimated time for complete roll out of the is end of 2020 but agents can contact their Rail Europe regional sales director as well for further information.
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