Friday,  February 3, 2023  11:48 pm

Globus reports "record-breaking" growth & expansion as year winds down


Globus reports "record-breaking" growth & expansion as year winds down
(Globus family of brands)
Pax Global Media

The Globus family of brands is reporting record-breaking growth and a swell in bookings as 2022 winds down.     

“We’re preparing to close 2022 with some incredibly strong booking trends for the New Year,” said Stéphanie Bishop, managing director of Globus, in a press release on Tuesday (Dec. 6). 

“Destinations that are leading the way back to travel for us are Italy, Scotland, Ireland, Portugal and France. In fact, early 2023 sales for Italy, Scotland and Ireland are at 93 per cent of total 2022 numbers, indicating that our Canadian office is on target to break some travel records next year.”       

Also proving to be popular in the New Year, according to Bishop, are Escapes by Globus – which provide travellers off-season vacation opportunities at unparalleled value – and the company’s new Choice Touring travel style with new vacations in Europe and North America that provide travellers more flexibility and freedom on each itinerary. 

READ MORE Ericksen joins Globus as senior director, marketing; other roles announced

Dedicated to sailing away from the ordinary, Avalon Waterways’ Active & Discovery itineraries are leading the wave in river cruise sales, the company says. 

Stéphanie Bishop, managing director of the Globus family of brands. (File photo/supplied)

Since launching its very first Active & Discovery cruise on the Danube in 2017, Avalon has grown these “special interest” offerings by 560 per cent, says Globus. 

For 2023, the company is providing cruisers with eight Active & Discovery itineraries and 53 departures, which is 14 per cent of Avalon’s total cruising portfolio.

This fall, Avalon also announced the addition of a new Suite Ship – the Avalon Alegria – and itinerary (“Vida Portugal”) on the Douro River for 2024. 

The company is enjoying early booking success for the new ship and itinerary with 40 per cent of capacity already sold, more than 18 months before launch. 

Canadian team grows 

To react to these booking trends and prepare for a return to “regular” next year, Bishop says that the Globus family of brands’ Canadian sales and marketing teams have grown by 60 per cent with eight new hires in the last six months.

J oining the company in recent months are Ainsley Ericksen, senior director of marketing; Michelle Lebel, BDM for Quebec and Atlantic Canada and Maurizio Mazzola, BDM for greater Toronto and Northern Ontario; Carolina Suarez, BDM for Eastern Ontario and Ottawa and Alex Mrazek, digital specialist. 

New hires, filling newly-created positions for the company, include Elisha Bouwer, sales project coordinator; Sherri King, marketing coordinator and Anisa Saeed, manager of digital marketing.

“The 2023 travel season is off to an exciting start,” said Bishop. “And with a new, enhanced team in place, we’re better poised than ever before to reignite and re-engage travellers and travel advisors alike, welcoming them back to the world and all its wonder.”    


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