Saturday,  January 23, 2021  8:55 pm

G Adventures sees positive sales growth


G Adventures sees positive sales growth
Pax Global Media

G Adventures says its starting to see positive trends for travel in 2021 with the largest increase in both rebookings and new bookings since the pandemic closed the world’s borders in mid-March this year. 

The timing of the company's Cyber Sale, on till Nov. 30, has coincided with optimistic news pertaining to three potential vaccines, is providing the small-group adventure with increased clarity into the booking patterns for new bookings in 2021. 

This has in turn presented an opportunity for agents to be capturing a bigger slice of the pie as people’s thirst for booking, and rebooking, future travel arrangements gains momentum. 

New bookings for the week commencing Nov. 9, 2020 - the week the first vaccine announcement was made and the Cyber Sale began - saw a 400 per cent increase week-on-week, the largest increase seen since earlier this year.

David Green, VP Commercial, G Adventures, says what the figures also reveal is that compared to pre-pandemic sales figures, agents don’t appear to be securing the same percentage of bookings for the year ahead. 

“There is a huge opportunity for our valued agency partners to capitalize on the positive vaccine news, as well as the great deals in the market leading up to Black Friday and Cyber Monday. Travellers are getting hungry to book their future adventures now, and are looking for the expert advice and reassurance that only an agent can provide, so agents can be confident to start marketing more proactively to existing customers and nurturing future customers," stated Green. 

Key highlights of G Adventures’ Cyber Sale that have been introduced to help agents attract and incentivize new customers include: 

  • $1 upfront deposits - G Adventures' lowest ever deposits 

  • Discounts of up to 21 per cent on more than 420 tour options 

  • 21 per cent discount on ‘My Own Room’ option on Cyber Sale tours 

  • New ‘Travel with Confidence policy’ health and safety measures on all tours

  • Special offer for future travel credit holders with extra flexibility, if they book during Cyber Sale:

    • By booking during Cyber Sale, agents’ travellers have the benefit of two extra free cancellations and rebookings for added peace of mind 

    • Cyber Sale Price Promise - If customers need to change their travel plans, they can rebook the same trip on a future date at the Cyber Sale price for the duration of their Future Travel Credit validity

    • Cyber Sale 60 day price guarantee - If the price of the booked tour goes down within 60 days after the Cyber Sale booking is made, G Adventures will honour the new lower price

“Looking ahead, we know that travel will bounce back and when it does agents are going to be inundated with new enquiries. Our message to agents is simple, we’ve created even more flexibility for future travel credit holders if they book now during the Cyber Sale because we want these future bookings locked in now, so that when travel comes back even more, agents will be focused on booking NEW travellers and not handling the administration of rebookings. Our new flexible terms for travel credits used during the Cyber Sale is to help the agents in the long term. Our message is clear: Book Now, Travel Later," stated Green. 

Sale runs till Nov. 30

G Adventures’ Cyber Sale deals are available across the company’s 18-to-Thirtysomethings, Active, Classic, Family, Local Living, Marine, Rail and Wellness travel styles. 

The sale runs until 11.59pm EST on November 30, 2020 and the discounts are available on a huge selection of departures from January 01 - December 21, 2021.  Departures and options are subject to availability.

Sample itineraries in this year’s Cyber Sale include:

  • Costa Rica Quest - Plus - Save 21% on a nine-day Travel with Confidence Plus collection trip, travelling from San Jose return. Was priced from $1,199pp now from $948pp.

  • Jordan Multisport - Save 21% on an eight-day Active trip travelling from Amman return. Was priced from $1,749pp now from $1,382pp. 

  • Southern Africa Encompassed - Save 21% on a 15-day 18-to-Thirtysomethings trip from Johannesburg return. Was priced from $2,699pp, now from $2,133pp. 

  • Everest Base Camp Trek - Save 21% on this 15 day active adventure, which takes hikers along the 'steps to heaven', journeying to Everest Base Camp. Was priced from $1,899pp, now from $1,500pp*.

  • The Inca Trail - Save 15% on this iconic week-long trek through the Peruvian Andes on ancient Inca trails, finishing at the historic citadel of Machu Picchu. Was priced from $1,349, now from $1,147pp*.


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