G Adventures Bruce Poon Tip named one of Canada's best CEOs


G Adventures Bruce Poon Tip named one of Canada's best CEOs
Bruce Poon Tip, seen here in Antarctica

Bruce Poon Tip, Canadian social entrepreneur and founder of small group adventure operator, G Adventures, was named one of Canada’s Most Admired CEOs for 2018 by Waterstone Human Capital, Canada's leading cultural talent management firm. This national program recognizes best-in-class Canadian organizations and CEOs for fostering corporate cultures that enhance performance and help sustain a competitive advantage.

READ MORE: G Adventures becomes first global tour operator to achieve ChildSafe certification

Poon Tip is the winner in the new Social Entrepreneurship category which recognizes a leader who has made an outstanding contribution to social impact, as well as corporate culture, over the course of their career.

“It’s a huge honour to be recognized as one of Canada’s most admired CEOs. I’ve always believed that our culture is our brand. It’s what truly sets us apart and distinguishes G Adventures from other travel companies," said Poon Tip. "We work tirelessly to cultivate and foster a strong and engaged culture among our 2,200 employees, who are based in more than 100 countries, across seven continents. But we’re also a social enterprise that is committed to giving back to the communities we travel to to help make the world a better place, especially for local people.”


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