Tuesday,  May 11, 2021  9:31 pm

Canadians want future travel dollars to benefit local people, says G Adventures

Canadians want future travel dollars to benefit local people, says G Adventures
Japan Hagi community homestay sunset walk. (G Adventures)
Pax Global Media

In a recent survey of more than 1,000 Canadian travellers, G Adventures studied travellers’ ‘retravel resolutions’ in terms of why they want to head out into the world again, what is most important to them when they do, and how they will change their travel behaviours to have a more positive impact on the planet and its people.  

When asked the main reason why they wanted to travel again, the top answer from travellers was to immerse themselves in a different culture (64%) followed by the desire to reconnect with the world (57%), with one third of travellers (34%) also looking to connect with nature on their next international trip. 

When it comes to what is important to Canadians when they travel again, the majority consider the most important factor in their holiday choice to be that their money benefits local people (77%) followed by ensuring wildlife is protected where they go (51%). 

Nearly half of travellers (49%) want to avoid over-touristed destinations on their next trip, with 63% of Canadians stating that they will visit more remote places / less visited areas of a destination when they retravel. 

One 'big small action'

Respondents were also asked to commit to one ‘big small action’ they could take to ensure they travel better as and when international travel returns. 

The most common commitment was to support local people and businesses at 37%. 

This was closely followed by doing more research before they book their trip at 34%, with a further 17% of travellers making a commitment to reduce plastic and / or bring a reusable bottle with them when they go.


Bruce Poon Tip, founder, G Adventures, says the results give agents even more reason to book their travellers now for travel later once restrictions are lifted.

“It’s apparent travellers want their holidays to be more meaningful after this forced hiatus for international travel. They want their money to support local people in the destinations they go to and the best way for people to show their support now is to make a commitment to travel, so these communities can benefit later," said Poon Tip. “We understand there’s uncertainty in terms of when people will be able to travel, but with our flexible booking conditions customers can have peace of mind, as well a trip booked to look forward to when restrictions lift. We know there is pent-up demand building, so now is the time to be booking ahead."

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