Contiki has named UK-based entrepreneur, activist and producer Aisha Shaibu-Lenoir as their LGBTQIA+ Ambassador for 2023 ahead of Contiki’s summer Pride trips.
Shaibu-Lenoir's ongoing aim is to break down barriers and achieve visibility, equality and equity for all within the community.
She will serve as Contiki’s voice of the LGBTQIA+ community, both internally and externally.
“I am excited to embark on this journey with Contiki where we can collaborate to further amplify diverse and marginalized voices from our community,” said Shaibu-Lenoir. “Working together also means we contribute towards the changing face of travel. Travel needs to be more inclusive, intersectional, accessible and to take into account the needs of all women, queer people of color as well as our non-binary and trans community.”
“We’re delighted to be working with Aisha,’ said Rachel Storey, brand and partnerships director at Contiki. “We’ll listen closely to what Aisha has to say, and she’ll contribute massively to how we communicate and engage with our LGBTQIA+ audience and allies. She’ll also do a bit of travelling with us so she can really get a feel for the Contiki experience, as well as what we stand for as a brand. We hope this partnership helps us with our ongoing mission to tailor our products to a diverse range of audiences.”
Shaibu-Lenoir is renowned for her work on various projects. She runs an LGBTQIA+ travel group called Moonlight Experiences, which spotlights and celebrates the community’s nightlife and culture on tours of Great Britain; she’s Head of Community Engagement for UK Black Pride, whose event last year was the largest of its kind in the world with over 25,000 attendees; she’s also a trustee for GiveOut – an international LGBTQIA+ Foundation that supports the battle for LGBTQIA+ rights across the world.
This summer, Contiki is hosting the Spain Pride trip with stops in Madrid, Sitges and Barcelona for the Pride Barcelona event as well as the Contiki Pride tour with a journey from London to Paris to Amsterdam for Pride Amsterdam.