TourRadar has appointed Iris Serbanescu as director of partnerships in the company's Toronto office.
Serbanescu will be responsible for growing the company’s strategic partnerships portfolio globally, working with her team and leading tourism marketing organizations, brands and affiliates to help them drive customer growth through creative marketing campaigns.
“Iris brings a great mix of vision, energy and travel industry experience to TourRadar and has a strong track record of successfully onboarding new partners and helping them achieve their goals,” said Christian Wolters, North American managing director at TourRadar. “We couldn’t be happier to welcome Iris to the TourRadar team.”
Serbanescu brings a wealth of knowledge and years of experience managing successful partnerships, most recently from her role as manager of trade development at Bannikin Travel & Tourism.
In this role, Iris helped niche-focused inbound tourism businesses develop key North American and European trade partnerships through strategic, mutually beneficial B2B campaigns.
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