Seb Canape named director of trade marketing at Quark Expeditions
- People
- 11-28-2022 10:07 am
- Michael Pihach


Michael Pihach
Michael Pihach is an award-winning journalist with a keen interest in digital storytelling. In addition to PAX, Michael has also written for CBC Life, Ryerson University Magazine, IN Magazine, and DailyXtra.ca. Michael joins PAX after years of working at popular Canadian television shows, such as Steven and Chris, The Goods and The Marilyn Denis Show.
A familiar face at Quark Expeditions has been promoted to a new role that involves direct engagement with travel trade in Canada and beyond.
Toronto, ON-based Seb Canape has been named director of trade marketing at Quark – a position that will see him lead the company’s trade marketing team while working closely with sales teams, travel advisors, key accounts and trade media partners.
Canape was previously a B2C and B2B brand manager at the company, which offers polar region expeditions aboard purpose-built expedition ships and icebreakers.
He was also previously a marketing and partnerships manager at Travel Edge.
READ MORE: Quark Expeditions takes ownership of 199-guest Ultramarine
“After an incredibly rewarding role on the consumer marketing side at Quark Expeditions, I'm incredibly excited to announce that I have been promoted to director of trade marketing,” Canape told PAX in a statement. “This new position enables me to draw on 10 years of experience in the travel trade marketing space both in-house and on the agency side.”
Canape said he “very much” looks forward to connecting with all of his industry colleagues over the coming months — “especially now that I've just returned from my first expedition to Antarctica on our game-changing new ship, Ultramarine.”
Seb can be reached at sebastian.canape@quarkexpeditions.com.
Don't miss a single travel story: subscribe to PAX today! Click here to follow PAX on Facebook.