H.I.S.-Red Label Vacations Inc. (RLV) and Merit Travel have announced Lora Hamre as the new director of retail and independent consultant program.
An experienced business leader, Lora started assuming responsibilities on May 2, 2022.
Her role is primarily focused on growing the retail and independent travel divisions with finesse and forward-thinking while fostering new business development activities that drive greater engagement and opportunity, the company said in a release.
Lora has more than 20 years of industry experience, most recently working as business development manager for Trafalgar Travel.
"Her sales, training, and business development expertise make Lora proficient in translating retail business objectives into tactical strategies that drive revenue," the company said. "She thrives in multi-dimensional environments like RLV’s where innovation and customer-centric transformations are part of the company ecosystem."
"Additionally, Lora is a strong travel agent advocate who understands the vital role they play in curating the perfect travel experience for travellers."
RLV’s retail division naturally expanded to include an independent consultant program after the closure of Sears Travel with the introduction of the Travel Experts brand.
As travel regains vitality, casting a narrow lens on the opportunity to enhance independent travel agents is "crucial," the company said.
“We are thrilled to have Lora helping grow our retail and independent consultant business units,” said Frank DeMarinis, CEO, H.I.S-Red Label Vacations Inc. “With her wealth of industry expertise and enthusiasm, Lora will continue the growth momentum we’re currently experiencing. She brings an exciting tenure in the travel industry that will undoubtedly infuse our vision, team, and partners with a refreshing energy and approach.”