C.J. Smith has been promoted to the position of director of sales at Unique Vacations Canada, the sales and marketing arm of Sandals and Beaches Resorts, effective immediately.
Maureen Barnes-Smith, vice-president, sales & marketing Canada at Unique Vacations Canada shared the news on Tuesday (March 1) in a news release.
An "indispensable member of the Canadian sales team for Sandals and Beaches Resorts since 2008," C.J. was most recently senior national sales manager.
C.J. first joined the Sandals family in 2001 with various on-resort roles at Sandals Montego Bay and Sandals Negril before moving to Canada in 2008 to assume the position of business development manager, Alberta.
After spending seven years in Calgary helping to grow the Western Canadian market, C.J. transferred to Toronto in 2015 to take on greater responsibilities working out of the Unique Vacations Canada corporate office as senior business development manager.
"He’s been on an upward trajectory ever since," the company said.
In his new position as director of sales and armed with a recent Bachelor’s in Business Administration (BBA), C.J. will continue to work with national trade partners including tour operators, tourist boards and retail chains.
He will also support the team of Sandals business development managers across Canada, helping them and travel advisors in their respective regions to develop and execute successful sales and marketing strategies to increase their Sandals and Beaches business.
“I’ve had a front-row seat to C.J.’s tremendous work ethic, loyalty, creativity and leadership skills, all of which have only been enhanced over the last two years since the onset of the pandemic. His team-first attitude is second to none and I’m incredibly proud that he is on my team here in Canada” said Barnes-Smith. “I have absolutely no doubt that he will continue to shine and continue to grow in this new and well-deserved role.”
Canadian trade partners and travel advisors who wish to discuss business opportunities with Sandals and Beaches Resorts or simply offer their congratulations, can contact C.J. Smith at 1-800-545-8283 ext. 4962 or by email at email@example.com.