Travel industry veteran Beth Fleeton has joined the team at CAA Niagara as its new associate director of travel sales and experience.
Fleeton brings more than 30 years of experience in travel to her new role, with a specialized knowledge in leisure vacations, FIT, travel sales, business development, marketing, and contracting.
For the past 13 years, Fleeton worked as the senior sales manager for Universal Orlando Resort, where she secured and maintained business relationships with various Canadian travel companies, including Air Canada Vacations, WestJet Vacations, Air Miles and Expedia.
Prior to that, she was a destination representative in the Dominican Republic and Mexico for more than eight years, working for Canadian tour operators and local ground handlers.
Upon her return to Canada, she worked with Thomas Cook Canada (now TravelBrands) as the business development manager and national trainer, before joining Universal.
“As a Niagara native, I look forward to bringing my knowledge of the region’s local tourism, in addition to my global expertise, to this role,” said Fleeton. “Throughout the years in my previous roles, I oversaw the partnerships with both CAA Niagara and CAA clubs nationally, and I am thrilled to join some of my long-time peers in the office. The future of travel is bright, and I look forward to working with my new team to further grow CAA Niagara’s travel business.”
Peter Van Hezewyk, president and CEO at CAA Niagara, added: “Beth will lead all aspects of travel for CAA Niagara and continue to grow on our dominant position in our local market.”
Focused on philanthropy
Beyond her career in travel, Fleeton has a strong interest in philanthropy.
Currently an active member of the Rotary Club — St. Catharines Lakeshore, she sits on various committees for the club.
In her spare time, she also enjoys planning annual blood drives and volunteering for her local charity, Food4Kids Niagara.
Fittingly, CAA Niagara is a non-profit organization that prides itself on its community advocacy and philanthropic efforts, making it an ideal match for Fleeton as she continues to advance in her profession.
Beth can be reached at email@example.com.