Saturday,  August 15, 2020  4:13 pm

"It feels amazing." Federico Berardinucci joins Uniworld team


"It feels amazing." Federico Berardinucci joins Uniworld team

Uniworld Boutique River Cruise Collection has appointed Federico Berardinucci as district sales manager for Eastern Canada effective Mar. 18, 2019.

Berardinucci comes to his new role with experience in the Canadian travel industry, most recently at Air Canada Vacations as their national accounts manager.

"It feels amazing. Uniworld has an amazing reputation in the industry and a product like no other," Berardinucci said in an interview with PAX

Berardinucci said that cruise was "always a product that was on the back of my mind." 

"I'm excited about this opportunity and where it could lead," he told PAX. "People are always in shock when I tell them I've never been on a cruise before, now I get to take a deep dive into why people love them so much." 

Michelle Palma, vice president, field sales of North America for Uniworld Boutique River Cruise Collection, said her team is "very excited" to have Berardinucci join her team. 

“Federico brings a wealth of expertise in sales and new business development to this role. His ability to develop and maintain strong relationships with our agency partners will allow Uniworld to build our market share in Eastern Canada in 2019 and beyond," Palma said in a statement. 

Strong track record

Kristian Anderson, senior vice president of global sales for Uniworld Boutique River Cruise Collection adds, “Federico is very well known and respected within the leisure and corporate travel markets in Canada. He brings a strong track record of success in working with our agency partners in Eastern Canada.”

Berardinucci's vast knowledge of the trade business, which includes direct experience in business development, sales strategy, and account management with Air Canada Vacations and Porter Airlines, will allow Uniworld to further strengthen its presence in Eastern Canada. 

At Air Canada Vacations, Berardinucci was instrumental in negotiating preferred agreements with top chains and consortias. Prior to his time at Air Canada Vacations, Federico held regional sales positions with Porter Airlines and Manulife Insurance.

Federico can be reached directly at federico.berardinucci@uniworld.com.


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