Saturday,  August 24, 2019  4:45 pm

VIDEO: TravelBrands unveils innovative technology at Agent Appreciation series

VIDEO: TravelBrands unveils innovative technology at Agent Appreciation series
PAX interviews Frank DeMarinis, President & CEO of TravelBrands (right).
Michael Pihach

Michael Pihach is an award-winning journalist with a keen interest in digital storytelling. In addition to PAX, Michael has also written for CBC Life, Ryerson University Magazine, IN Magazine, and Michael joins PAX after years of working at popular Canadian television shows, such as Steven and Chris, The Goods and The Marilyn Denis Show.

“Everything we possibly do in TravelBrands is to 100 per cent support the travel agents right across Canada,” President and CEO of TravelBrands, Frank DeMarinis, told PAX. 

DeMarinis, his team and a ballroom full of suppliers kicked off TravelBrands' fourth annual Agent Appreciation Series last night (April 1) at Paramount Eventspace in Woodbridge, Ontario.

The seminar and trade show welcomed hundreds of agents and was the inaugural show of TravelBrands’ agent appreciation series, which will continue to run until April 10 throughout Canada, with stops in Ottawa, Quebec City, Montreal, Edmonton and Vancouver.

“We’ve updated many aspects of our business and these shows are a great way to showcase all the new things TravelBrands offers to help agents work smarter, not harder,” DeMarinis said.

To launch its Toronto show, TravelBrands hosted a VIP event with many of its partners before announcing the winner of its one million Loyalty Points content.

The winner, travel agent Gina Marcone from Transat Travel in St. Catharines, Ontario, arrived at the event via limousine and was presented with a cheque of one million Loyalty Points.

TEAM TRAVELBRANDS. (From left): Arman Bogosyan - marketing; Elvi Cal, VP, product development; Tony Saunders, senior VP & CFO; Diane Lattavo - senior VP, air & operations; Frank DeMarinis - president & CEO; Nathalie Tanious – senior VP, commercial; John Puntillo - CIO & VP of information technology; Sam Youssef - director of integrated marketing

New technology, new tools 

The night gave TravelBrands an opportunity to introduce a range of new technologies to help agents with their bookings.

One of the new tools, Uplift, lets agents offer a monthly payment plan for clients on all land and TravelGenie bookings with a booking value of $700 or more outside of seven days from departure. Approved clients will be able to split their payment over an 11-month period.

New anti-fraud technology was also unveiled – agents can now use TravelBrand’s new credit card fraud application to detect and mitigate fraudulent charges. The application uses information associated with each booking and gives a score to determine the risk of fraud.

Finally, TravelBrands has expanded its SoftVoyage partnership by offering TravelGenie packages through SIREV. What this means is that agents can now customize packages for their clients to destinations using their existing GDS.

How will TravelBrands’ acquisition by Japan’s H.I.S Group impact business?

What direction is the company’s technology going?

Miss out on last night’s festivities?

Watch our video coverage below!

Don't miss a single travel story: subscribe to PAX today!