Tuesday,  August 9, 2022  10:38 pm

TravelBrands donates $10,000 to humanitarian relief in Ukraine, removes products related to Russia

  • Other
  •   03-07-2022  10:54 am
  •   Pax Global Media

TravelBrands donates $10,000 to humanitarian relief in Ukraine, removes products related to Russia
Frank DeMarinis, CEO of H.I.S-Red Label Vacations Inc. (Pax Global Media)
Pax Global Media

In response to the ongoing crisis in Ukraine, TravelBrands is committing its support to the humanitarian efforts to help those impacted both in Ukraine and in surrounding countries. 

In a news release issued Monday (March 7), the organization said this is a "critical time for the industry to stand together in unity with the global community." 

To set this in motion, TravelBrands said it will donate $10,000 to the Canadian Red Cross – Ukraine Humanitarian Crisis

In addition, the company will also be donating $5 of every booking made and is calling upon Canadian tour operators to take similar actions now.

READ MORE: Collette cuts tours in Russia, pledges $200,000 to humanitarian relief in Ukraine

"I am deeply troubled by the invasion of Ukraine and the devastation to all those affected by this heartbreaking situation,” said Frank DeMarinis, CEO of H.I.S-Red Label Vacations Inc. “Not only is it our responsibility, but it is our duty as an organization to speak up and to take action. We challenge our travel industry partners to also contribute in any way possible, as a demonstration of solidarity. This is a time for collective compassion, and we all need to take steps to strengthen unity, togetherness, and peace both in our own communities and internationally.”

READ MORE: “I stand with Ukraine”: G Adventures cancels all Russia tours, will refuse bookings from Russian agencies

Effective immediately, TravelBrands has removed all travel products and services related to Russia including tours, hotels, and flights. Internally, they are encouraging staff to make their own contributions to these efforts and are offering continued support through various Employee Assistance Program resources.

TravelBrands is the latest travel company to announce boycotts and other forms of retaliation against Russia in response to the country's violent invasion of Ukraine.

Last week, ColletteG Adventures and more cruise lines severed ties with Russia, its itineraries, ports, products and agencies.

The movement has extended to the travel tech sector as well as Sabre Corporation, on March 3, announced that it would be terminating its distribution agreement with Aeroflot, the largest government-majority owned carrier in Russia. 

To donate to the Ukraine Humanitarian Crisis Appeal, visit the Canadian Red Cross website here.

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