Content and technology were the underlying themes at the second annual Travel Marketplace, which wrapped up on June 17 at Toronto’s International Plaza Hotel & Conference Centre.
The conference, designed to deliver peer-to-peer education in an interactive environment, welcomed more than 400 travel professionals to a two-day series of speaker sessions, roundtable discussions, and a tradeshow that brought advisors together with nearly 70 exhibitors.
Featured speakers for the conference included Ron Cates of Constant Contact, who delivered a series of talks on social media and e-marketing throughout the event; tripcentral.ca president Richard Vanderlubbe, who spoke about finding the balance between conducting business both online and offline; Meredith Hill of GIFTE and her address on the habits of six figure-earning travel professionals; and Nolan Burris, president of Future-Proof Travel Solutions, who delivered several presentations including thoughts on being indispensable, and how travel advisors are well-worth their fees.
Amidst the variety of session and panel discussion topics was an emphasis on the power of technology in travel, something a spokesperson from Travel MarketPlace told PAX was intentional, due to the level of interest from advisors looking to attend.
Actionable information and tips on professional growth were also in the forefront of the days’ activities, with a facilitated roundtable session that encouraged advisors to consider and discuss questions pertaining to continuing education, client relationships and marketing strategies.
Read PAX tomorrow for some of the most insightful things we heard throughout the event.