Friday,  June 18, 2021  7:47 am

PAX On Location: "Unprecedented growth" signals a strong year for Jamaica, JAPEX reports

PAX On Location: "Unprecedented growth" signals a strong year for Jamaica, JAPEX reports
From left: David Dobson, senior director, technical services, Ministry of Tourism; Omar Robinson, president, Jamaica Hotel & Tourist Association; Shernette Crichton, general manager, Half Moon; Camile Glenister, deputy director of tourism, marketing, JBT; Angella Bennett, regional director - Canada, JBT; Donovan White, director of tourism; Guy Steuart, chairman, Half Moon
Ming Tappin

Ming Tappin is a cruise industry expert and is the owner of Your Cruise Coach.

PAX is on location at JAPEX (Jamaican Product Exchange) at the Montego Bay Convention Centre this week. 

READ MORE: Jamaica launches campaign to grow its MICE market

As the largest B2B trade show in the Caribbean, JAPEX provides excellent opportunities for travel partners, buyers, and suppliers to interact and discuss business endeavours.

At a media breakfast this morning, Donovan White, director of tourism, Jamaica Tourist Board (JTB) spoke of Jamaica’s unprecedented growth. 

“It is indeed a very exciting and critical time for Jamaica as a destination. We are experiencing record-breaking numbers, receiving global recognition like never before and undergoing major developments," he said. 

Healthy arrivals & additional airlift

As of August 2019, stopover visitors reached 1.87 million, an increase of 9.1 per cent over 2018, generating revenues of US$2.39 billion, which is a 12 per cent growth. With the upcoming fall and winter season still ahead, JTB is forecasting year-end numbers to reach 2.68 million, which will be an increase of 8.4 per cent over 2018. 

The earnings from the full year are estimated to be at US$3.49 billion – an unprecedented 12 per cent increase over 2018.

These strong numbers will be further boosted by increasing airlift, including new routes from DTW on Delta, from JFK on American, from Manchester, UK on Thomas Cook, and from Lima, Peru on LATAM starting in December. Deep negotiations are also in the works with two Russian airlines. Jamaica continues to enjoy healthy airlift from Canada, with direct flights from Toronto, Montreal, and Calgary.

Hotel news

Half Moon

Celebrating its 65th anniversary this year, Half Moon Resort - also the host resort for the JAPEX media group - has just introduced four East Cove Cottages, each with eight oceanfront rooms with spacious balconies or walk-out patios. 

Each room is adorned with artwork created by Jamaican art students, and made-in-Kingston furnishings wherever possible.

AC Hotel by Marriott

Opened this June, the 200-room hotel is located in the heart of Kingston, catering to leisure and business clients. 

The modern and sleek property includes the AC social lounge, a local art collection, and 18,000 square feet of meeting space. AC Hotel is currently offered through Air Canada Vacations.

Excellence Oyster Bay

The one-year old, adults-only resort is located on a private peninsula in Falmouth next to a bioluminescent lagoon. 

The resort has 315 rooms, nine restaurants and 11 bars offering guests a romantic vacation experience. Newly unveiled are five new oceanfront beach villas with butler, private restaurant, beach area and pool. The resort is available through all Canadian tour operators.

Geejam Collection

Stretching six acres from the foothills of the Blue Mountain chain to the Caribbean coast, Geejam is located near Port Antonio on Jamaica’s northeast coast. 

This intimate property features three deluxe cabins, one junior suite, three private villas, a healing spa, and a world-renowned recording studio for working musicians. Twelve new 550 square-foot Marumba Studios will be opening in December, overlooking the rainforest and the sparking seas beyond.

Other hotel developments include the construction of the 1,000-room Oceans by H10 resort in Trelawny, the 3,000-room Karisma resort in St. Ann’s Bay, and the complete refurbishment of all 790 rooms and the unveiling of new 45 family rooms at the RIU Ocho Rios.

Stay tuned for more of our coverage from JAPEX 2019. 

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