As part of our ongoing commitment to innovate our travel trade products, LogiMonde media is pleased to announce the launch of the latest version of our in-house Quick Presse eblast distribution system, offering several new features for users to get their message out even easier.
While the service has always been available to travel suppliers, for the first time travel agents can now benefit from Quick Presse, marketing directly to clients via eblast. In addition, all Quick Presse users now have the choice of using their own client list or LogiMonde’s Quick Presse subscriber database to distribute their message; and with 10 free templates now available to users, it’s easier than ever before to quickly customize and brand your eblasts.
An industry-leading eblast platform in the Canadian travel industry, Quick Presse was launched in 1998 and has grown to a database of 26,179 subscribers across Canada – the largest database of Canadian travel professionals, as audited by Deloitte – with Quick Presse e-blasts carrying an average open rate of 23 per cent.
Users can easily upload their ad or promotional material anytime, anywhere, for a fully-customized message with the option to include relevant links (while JPEG images can only have one link, HTML images can include multiple links) and a unique subject line. Following each e-blast distribution, campaign results may be monitored directly by the user by accessing a custom report that provides both the open rate and click-through rate.
In addition to direct distribution to clients, Quick Presse messages also receive increased visibility in the Quick Presse section of PAXnews.com, PAXnouvelles.com and PAXnewsWest.com, where they are automatically posted for five days and included in a daily Suppliers' Promotions email sent out to Quick Presse subscribers.
What's new in Quick Presse
Custom lists for targeted messaging
Quick Presse users now have the ability to upload, manage, and edit their own client lists, to make sure that the intended audience receives the right news at the right time. Rather than simply use an auto-generated list, Quick Presse users can add and remove contacts, depending on which audience they wish to target.
10 free design templates
Ten different e-blast templates are now available, which Quick Presse users can fully customize using images, text boxes, unique fonts, and other graphics to get their message just right. Images can be uploaded and stored in the system's internal library, allowing users to easily access them for future use.
Free reports, real stats
For internal reporting and analysis, the new reports function lets existing Quick Presse users log in and track active and archived Quick Presse campaigns. Using the data collected, the reports feature tracks the overall reach, audience and total distribution of each eblast. Along with the open rate, the click-through rate is also now available, providing the information users need to continually improve and focus their next campaigns.
The new Quick Presse features an even greater user-friendly interface that allows users to create an user account where all active and scheduled Quick Presse campaigns may be managed.
Visit www.new.quickpresse.com to get started today!