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Here's what Ontario-based agents will find in TICO's new digital toolkit

  • Other
  •   04-21-2022  2:32 pm
  •   Pax Global Media

Here's what Ontario-based agents will find in TICO's new digital toolkit
The Travel Industry Council of Ontario (TICO) has launched a digital Registrant Toolkit. (File photo)
Pax Global Media

The Travel Industry Council of Ontario (TICO) has launched a digital Registrant Toolkit to provide Ontario’s travel agents, agencies, websites and tour operators with shareable resources that speak to the value of booking with a TICO-registered business.

A recent survey of Ontario consumers found that 82 per cent of respondents think it’s important that the travel agency or website they are booking with is regulated.

Consumers expect to learn about the consumer protection available to them from the company they are booking with.

“Enhancing consumer confidence will be a critical way for the travel industry recovery to move forward,” said TICO President and CEO Richard Smart. “The shareable resources in the Registrant Toolkit speak to the knowledge, professionalism, experience and support that come with booking with a TICO-registered business and the added peace of-mind for consumers, especially during this recovery period.”

TICO President and CEO Richard Smart. (Pax Global Media)

What it's about 

TICO’s Registrant Toolkit is an online resource where travel agents, agencies, websites and tour operators can download or share:

  • Consumer protection overview PDF in 16 languages
  • Logos
  • Social media posts
  • Blog posts
  • Videos

All the resources speak to the consumer protection benefits of booking with a TICO-registered company.

Easy-to-share content 

"We know how busy travel professionals are and how it can be a challenge to find time to either write or source materials that are informative, relevant and credible," TICO said in a release on Thursday (April 21). 

The resources TICO is providing are free and easy to share via email, printed copies, on company websites or social media accounts.

Multi-lingual

To reflect Ontario’s diversity, the All-in-One Travel Companion PDF download is available in 16 languages and can be attached to client emails or printed off for in-person sales.

Webinar April 26

TICO is hosting a lunch-and-learn webinar on Tuesday, April 26, 2022, from 12 p.m. – 1 p.m. to demo the Registrant Toolkit and answer any questions. To register, click here.


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