This message does not contain the words “unprecedented,” “quarantine” or “Zoom.”
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Happy Canada Day!
Pax Global Media would like to take a moment to wish its readers, partners and associates well wishes on our nation’s 153rd birthday.
To say it’s been a challenging year for our country would be an understatement. The COVID-19 pandemic has brought life as we knew it to a screeching halt, with travel being one of the hardest hit industries.
But despite the roadblocks (and there are many), we still have lots to celebrate.
The latest models on COVID-19 show that Canada is moving in the right direction. While the journey hasn’t been easy, our strength and determination to “flatten the curve” of this terrible pandemic is, finally, starting to pay off.
Progress is being made on all fronts as provinces, one by one, enter the early stages of reopening – a sign that the strict lockdown orders Canadians committed to, months ago, have done what they were supposed to do.
We’re not out of the woods yet, but with enough commitment and resilience, we’ll get there in due time.
Our industry still faces many barriers. Canadians, for one, are still bound to federal travel restrictions and self-isolation orders. It's very hard to sell travel right now. There's no denying that.
But countries overseas are slowly, and carefully, reopening to tourism, offering a bright light at the end of this very, very dark tunnel.
Change is in the air. We're starting to see it each and every day. If there was a time for optimism, it is now.
Canada’s Prime Minister Justin Trudeau once called beating the coronavirus crisis a "Team Canada effort.” And Canada’s leadership, in many ways, has been an example to the world throughout the pandemic.
It is in our DNA to help each other out when the going gets tough. Canadians stand up for each other. We live in a society where small businesses can elevate and empower communities. We accept newcomers like family, offering them a seat at the table. We have one of the most diverse, multicultural societies on the planet. Our differences are our biggest strength.
That spirit, too, is at the heart of Canada’s travel industry. The camaraderie and kindness Canadian travel professionals have showed, and continue to show towards one another, during this rough period is worth noting and worth celebrating.
As an industry, we stand tall, and we stand together. That’s the Canadian way.
And while the future is still uncertain in many regards, the Canadian flag is one symbol that truly unites us all. In the best of times, and in the worst of times.
So, whatever you’re doing today, whether that be watching a symphony of fireworks, barbecuing a juicy burger or spending time with family, friends or loved ones, do it proudly.
And do it safely, two metres apart.
Together, we will move forward.
Happy Canada Day, everyone!
The Pax Global Media team.