Monday,  May 25, 2020  3:49 am

Sandals set to profit $4.5B if sale materializes

Sandals set to profit $4.5B if sale materializes
Christine Hogg

Christine Hogg is the Associate Digital Editor at PAX Global Media. Prior to joining PAX, she obtained her Honours BA in Journalism from the University of Toronto. Upon graduating, she went on to write for several travel publications while travelling the world. Her longest trip was a three-week stint in Europe, and the shortest was a 16-hour adventure in Iceland. Get in touch:

According to Bloomberg, Sandals Resorts International has started efforts to sell itself, and could fetch as much as $4.5 billion in a transaction.

READ MORE: VIDEO: Grant Lawlor of Sandals talks groups & MICE

The mega hotel chain currently operates 24 all-inclusive resorts throughout the Caribbean under the brands Sandals, Beaches, Grand Pineapple, Fowl Cay Resort and Your Jamaican Villas.

In an email to Bloomberg, Sandals said that it “is exploring options to take advantage of the growing global demand for the brand,” and noted that talks of the sale have been in the works since 2017.

While there is no word yet on who Sandals may be looking to make a deal with, the all-inclusive market has become increasingly competitive in the Caribbean; just last month, Marriott Hotels International announced a brand new all-inclusive platform to serve this increasingly popular vacation segment.

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