Following the success of last month’s inaugural live virtual town hall on digital marketing, Sandals Resorts is going back to basics with an important and interactive new session on grassroots marketing.
As Canadian travel advisors emerge from the pandemic, cost-effective and purpose-driven tactics have never been more crucial. Enter grassroots marketing.
What is it exactly? Can a “think big, start small” approach really benefit the bottom line? How does getting “back to basics” take your Sandals and Beaches business to the next level?
Led once again by moderators C.J. Smith, Senior National Sales Manager and Lorna Richards, National Training Manager, Unique Vacations Canada Inc., the Grassroots Marketing Town Hall will also feature special guests:
- Winston Chang – Business Development Manager, British Columbia, Saskatchewan & The Yukon
- Robert Smith – Business Development Manager, Ontario
"Let’s Talk – Grassroots Marketing" takes place on Wednesday, June 23, 2021, from 1:00-2:00 p.m. (EDT).
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Advisors are encouraged to join the conversation by submitting questions before June 21 to: firstname.lastname@example.org